Sunday 2 April 2017

Tricks on how to use hashtags.

Social media is a best platform to explore our business ,You know in social media all type of people are active , Type in sense of Geographic , Demographic and Behavioral.
If we know how to use social media it very simple to us to present our business their and make profit from there.
Now these day Social media provide online advertising platform so their users easily reach to their customers in few steps only,
  • Sign up
  • Creat business page
  • Promote your page
Its very simple.
But this all happen if you have bucks in your pocket and ready to invest that bucks on advertising.
If you have no bucks in your pocket and you want to go cashless advertising , i have solution for you.
I don’t know you all know about this or not , but this is the best way to promote your business organically.
And that way is hashtags.

Hashtags

Hashtags is a a word starting with hash sign (#), used on social media platform and applications, especially Twitter, to identify messages on a specific topic .
Twitter start this trend in 2009 , actually people start using hashtag from 2007 but twitter start give this tag too much importance and identify this as a special character from 2009.
In present all social media platform use this trends either that is facebook , google+ , Tumblr ,instagram or pinterest to make them different , special and valuable .

Why hashtag/#tag

Hashtag have power to build a good relationship between users and brands , and help business to boost incomes and customers.
The best example i recently saw the use of #tag is #JLT , this #tag is use by britannia.
Britannia is an indian Food product manufacturing corporation. Britannia promote their bourbon biscuits by using #JLT hashtag.

What Hashtag Done

  1. Promotion – Hashtag is the best way to promote our business. If we put hashtag in our content our content look valuable.
  2. Loyalty – Hashtag help to build employee loyalty
  3. Awareness -Hashtag increase awareness of our product and services
In business the role of media is only 30 to 35% , remaining 70 to 65% is our creation.
So , we have not to worry about what media do for us , we have only to do something creative that looks different and attractive.
Many big brand take the benefit of these trends either it is Microsoft a big electronic products(computer hardware and software , tablets ) manufacturing and selling corporation or starbuck no 1 brand for selling coffee corporation.

Hows to take benefit of Hashtag

You have two option of taking benefit of tags
  1. Use another brand hashtag/use latest trend
  2. Creat your own hashtag and use

1 Use another brand hashtag/use latest trend

Using another brand hashtag/use latest trend is like to eat cooked food , no extra effort given on to buy product and cook.
Yes if you go to use another brand #tag you have to keep one thing in mind , always use relevant content to that hashtag , if you not using relevant content social media platform suspended some services of your accounts like posting , commenting , taging #tag.
Social media website are very serious and conscious about their services , they never tolerate this type of actions on their platforms.
Latest trends shows what hot in market means what latest come in market and what people looking for lots .

Example

These days india vs australia test match in hot trends , people looking for what happening in test series. If we want to use this trends in our post, we have to use relevant content. Like if we go to use #IndvsAus hashtag then our content is must be related to india vs australia test series.

Benefit of using other brand hashtag or hot trends

The only one benefit we get to use other brand #tag or hot trends is views , we got large amounts of views on our post.
If we go to promote our business and use these #tags , no doubt in this that our brand visibility goes to increase automatically .
This is the good way to promote our business but not the best way.

2 Create your own hashtag and use

This is the best way of promoting your business.
If you promote your business by using your brand hashtag it look loyal and valuable . People goes to trust on you.
Creating your own hashtag and invite people to trust on this, is preety hard but not too , if you use social media regularly you know how to attract people easily. But i will go to tell you some tricks that help you to make your #tag popular.

Tricks on how to make your hashtag popular

  • Select a unique account that will represent your business in unique and different way
  • Creat a unique and relevant #tag according to your business like if your business is e-commerce related , you should have to use a different tag like #Shopfromhome , #Shopeasy anything like this , be creative in this.
  • Before creating #tag , one time you must have go to judge your competitor work , like what type of  #tag they are using , what type of content they post inside their #tag .
  • Promote your hashtag with top brand #tag so their costumers start knowing about your product and services.

  • Present your hashtag with good and unique content that people likes.
Presenting business by using hashtag is very beneficial because if one time their hashtag become famous , people start using their #tag to promote their business, in this case not only that person brand visibility increase also our brand awareness increase.

Advice for e-commerce

If your brand present e-commerce business , it better you use #tag according to people demand like #discount , #getfree , #giftforyou like that , this type of hashtag help to increase followers on your social media.
If one time you gain followers , after that if you goes to post anything your post automatically reach to large amount of peoples.
Many Tools available in market that help you to setup your brand using good #tag ,That type of tools provide you top #tags , top trends and top post that get large amount impression using #tags.
For beginners  this whole about #tags, for know more about this tags keep reading my articles , i will come back soon with second part of this topics  .

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Monday 27 February 2017

Want to promote brand on Social media use hashtag

Social media is a best platform to explore our business ,You know in social media all type of people are active , Type in sense of Geographic , Demographic and Behavioral.
If we know how to use social media it very simple to us to present our business their and make profit from there.
Now these day Social media provide online advertising platform so their users easily reach to their customers in few steps only,
  • Sign up
  • Creat business page
  • Promote your page
Its very simple.
But this all happen if you have bucks in your pocket and ready to invest that bucks on advertising.
If you have no bucks in your pocket and you want to go cashless advertising , i have solution for you.
I don’t know you all know about this or not , but this is the best way to promote your business organically.
And that way is hashtags.

Hashtags

Hashtags is a a word starting with hash sign (#), used on social media platform and applications, especially Twitter, to identify messages on a specific topic .
Twitter start this trend in 2009 , actually people start using hashtag from 2007 but twitter start give this tag too much importance and identify this as a special character from 2009.
In present all social media platform use this trends either that is facebook , google+ , Tumblr ,instagram or pinterest to make them different , special an....[Read]

Thursday 16 February 2017

Use these ideas to promote your business on digital world

Being a entrepreneur is not easy yes but not hard but the difficult thing here is to maintain your status.
In this era all move on with their business on digital world where all thing are very transparent.
Can anyone know before presenting our business on digital world what we have to do?
May be some of you know this well but i am very sure about this is to not all of you know this.I will go to discuss what we have to do before present our business on digital world.
  • First work we have to is to research about how they present their business in a very good way.
  • After that they have to research on who will goes to be being their competitor in future.
  • They have to give time on setup a plan that how they competet other and how they work their so no one able to competet them.
  • They have to think on this Whom they will goes to serve their services.
  • What are their way of working.
Presenting yourself on digital world is not a big challenge , the big challenge their is to present your business in best way so this able to make benefit.
When anyone goes to present their business on digital world they should have to focus on these strategy. READ MORE 

Monday 30 January 2017

What is and what needs of Mobile applications

Mobile application

Mobile Application is a software that run on mobile devices like  smartphone and tablets.
Application for mobile is the most growing and money making software , this is a win win platform for advertisers.
If you have a product and want to promote and your goal is to generate more traffic then mobile application is the best platform for you to promote your business or products.

Reason to generate more traffic through mobile application

  • Usability – people use mobile devices more than laptop and computers because mobile device is small and easy to carry everywhere, also they able to access all thing in mobile device that they access in computer and laptops.
  • Easy to operate – mobile application are easy to operate
    No need to open browser
    No need to search for website or direct input url of website in search engine and landing on homepage
    you have only to do is click on application icon and enjoy their features and services.
  • Data – Mobile application consume less data according to website
Day by the demand of app developer increase because customer demands apps and also application presents the real quality of our brands .
Mainly two type of Mobile applications are
  1. Native application
  2. Html Application

Native Application

Native Application are those application read more 

Why E-commerce business increase revenue

E-commerce

E-commerce market is a platform that use to sell and buy products , transaction of money online through electronic networks.
This platform (E-commerce)is nothing more than put everything in front of people in very easy way.I had already discuss on some important part of e-commerce market in my article “E-commerce market a big platform to sell and buy products” .

Why e-commerce not other business?

  • Beneficial – E-commerce business is a very profit making business ,all want to invest money in e-commerce business because of good ROI .
  • Demand – E-commerce business have very high demand , people want to buy stuff easily without running here and their.
    Either we have to buy cloth for our self or gift for other we go to search on e-commerce website instead visit shops and buy from their.

Why people demand e-commerce ?

  • Easier – E-commerce put everything in front of people in very easy way , all type of product available in one platform like a supermarket or mall .
    If we have to buy cloths , toys , electronic product we don’t have to go to search on different platform for different category they provide all in one platform.
  • Save time – If we go to market to buy product we spent lots times in visit shop , search product and purchase , but here we don’t have to do much work only search and purchase according to your choice.
  • Save Money – E-commerce provide most of product in cheaper rate than market stores , they also provide time to time discount coupons and some big discount offer for customers .like a big day sale or summer sale .

Practices to increase sale

  1. Improve Customer experience – look what problem customers face on your platform and try to resolve that issue as soon as possible.
    Because if your customer give bad review on your platform it harm your platform brandness , people stop visiting on your site, your selling start decreasing.
  2. Provide easy way of purchasing any product from your platform.
  3. Try to make good relationship with your customers so they like to purchase again from your platform.
    Relationship in sense of relevancy. It means if anyone looking for electronic products then your platform show them only electronic products not mix any other type of product in middle of last of their searching item list.

How’s search navigation helpful ?

Peoples / customers wants to see product similar to their demand not want to scroll down and search a product that they are looking for.
They simply use search navigation and put exact word that match their product , this make their work easy .
Search navigation provide any thing very quickly in easy way.
search navigation spare us from lots of searching and clicks.
suppose that i want to buy a red shoe and i visit on e-commerce market to buy , when i visit their i have to two option their either i click on their footwear menu , choose man shoe , then choose color or i simply type man red shoe in search navigation and get results.If i choose search navigation here i spare from choosing menu and click.
Search navigation is a very good practices from the side of website to increase users.

How digital marketing helpful for e-commerce website.

Digital marketing nothing do except explore their business online in large way.
  • It help in increase traffic by using SMM(social media marketing)
  • Help in increase sale by Using SEM(search engine marketing)
  • Help in re-targeting by using Email-marketing
  • Provide leads by using lead generation strategy
  • Help in increase website ranking by using SEO(search engine optimization)
  • Increase sale by using affiliate marketing
But look in e-commerce our goal is to sell products . So we give more importance to SMM (social media marketing)and SEM(search engine marketing).
Because these two way is the best practices to increase our sale .

What affiliate marketing do for them

Affiliate marketing is a process in which someone get a contract to sale their products and get commission on each sale.
The person who get the contract to sale product we call them affiliate.
They are simply a advertisers.
Affiliate marketing is also very beneficial for both product owner and advertiser.
I don’t go to discuss here about affiliate marketing because this is also a interesting topic . So i will discuss this topic in my upcoming article.


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